As the "new darling" of beauty consumption, portable, easy-to-operate and safer home beauty devices will gain more attention due to the first beauty device section at the fourth CIIE this year. Although it only made its debut at the China International Import Expo last year, NU SKIN is a veteran brand that has been deeply involved in the home beauty instrument industry for many years. This year, Nu Skin hopes to satisfy consumers' pursuit of health and beauty through innovative technological products.
This year's Nu Skin booth will be based on the theme of "Power of Science and Technology Creates Healthy Beauty in the Future", with a very futuristic design style to create a "future city" with a green technology texture. This "Future City", on the one hand, indicates that home beauty devices will lead the future skin care and beauty trends; at the same time, it will also focus on displaying Nu Skin's high-quality products and culture, cutting-edge scientific and technological achievements, as well as Nu Skin's public welfare and sustainable development. Efforts to protect the future.
As one of the earliest beauty and health companies to have insight into the consumption trend of home beauty devices, Nu Skin has focused on smart skin care beauty devices in recent years, and will bring a series of beauty devices centered on ageLOC technology at the 4th CIIE .
Today, with the continuous recurrence of the new crown epidemic, consumers have shown a stronger consumer demand for home beauty equipment than ever before based on the needs of skin care and beauty at home. This change in skin care trends also drives Nu Skin to provide consumers with personalized beauty and wellness solutions through interactive, interactive digital experiences.
The biggest highlight and advantage of Nu Skin's smart skin care and beauty device is the combination of beauty devices and products containing ageLOC technology formula ingredients - using beauty devices and suitable personal care products to make skin care more effective. After more than ten years of deep cultivation and accumulation, Nu Skin has launched a series of intelligent skin care and beauty instruments based on proprietary technology platforms, and built a comprehensive and systematic anti-aging skin care solution - the ageLOC golden ecosystem.
"ageLOC Golden Ecosystem" includes the personalized ageLOC Me new smart skin care instrument that combines big data, smart phones and customized skin care needs; ageLOC Body Spa; ageLOC LumiSpa, a dual-effect beauty instrument focusing on "skin rejuvenation + cleansing"; and LumiSpa Accent's new eye care series focusing on skin health around the eyes, etc., have received enthusiastic responses from the industry and the market.
In April this year, Nu Skin launched the ageLOC Boost Porcelain Polisher featuring "freedom of skin lightening", which is highly technological and aesthetic. It uses Nu Skin's unique innovative technology - Variable Pulse Microcurrent Technology, which sends intermittent and variable pulsed microcurrents to the skin about 8 times per second, generating random fresh stimulation to the skin. When used with Nu Skin ageLOC Porcelain Brightening Honey, the variable pulsed microcurrent of ageLOC Boost Porcelain Lighter can help to regulate and enhance skin radiance. The combination of scientific formula design and unique variable pulsed microcurrent technology is safe and effective. , you can use it every day with confidence. 2 minutes a day can give the skin 1000 times of fresh skin care experience, help activate the good complexion of the skin, bid farewell to the inertia of the skin, and make the skin glow with fresh vitality.
Nu Skin's ageLOC series of beauty devices are favored by global users for their comprehensive and integrated skin care solutions of "rejuvenating skin in the morning and evening, nourishing skin day and night, and anti-aging every week"*. Nu Skin has been awarded by Euromonitor International Limited for four consecutive years. The company (Euromonitor International Ltd.) selected the No. 1 home beauty instrument series brand in 2017-2020 by global retail sales**, which proves the market strength of Nu Skin beauty instruments.
At the same time, Nu Skin recognizes that the needs of consumers are gradually changing. They are no longer satisfied with external skin care methods, but also pay more attention to the "support force" brought to the skin from the inside out. In the second half of this year, Nu Skin will use two innovative technologies—collagen water-light technology and ageLOC ACN technology to help the road to beauty and health, respectively, with the external blessing of ageLOC series of beauty equipment, to empower more people to create health with technology A better state of beauty, providing consumers with a more complete anti-aging solution through "internal supplementation and external nourishment".
In the future, Nu Skin will take "rejuvenation" and "digitalization" as the strategic starting point, continue to focus on research and development, focus on the direction and trend of intelligence, personalization and customization, and through continuous innovation, launch a series of products covering personal care products and High-quality anti-aging products, including nutritional supplements, can better meet the needs of Chinese consumers for healthy beauty.